Retargeting Without Annoying: The Frequency Rules I Follow
My best-performing retargeting audiences slowly rot when I let frequency drift. Here are the tiering, capping, and suppression rules I actually run in 2026.
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How I Keep AI Video Ads Compliant: My Pre-Launch Checklist
One undisclosed AI presenter cost me a rejected campaign. Now every AI video ad I ship passes the same pre-launch review — claims, disclosure, rights, platform rules.
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